As the leader of our search marketing team, Nikki has a wealth of knowledge about search engine marketing and optimization and all their varied components. A pioneer in the field of pay-per-click advertising, Nikki has been onboard to its phenomenal potential practically since its inception.
Nikki was also an early believer in the power of social media as a marketing tool. For our clients, she leaves no stone unturned, creating account structures that are optimized for full effectiveness, and continuously refined to ensure their long term viability. “I have no fear of change,” says Nikki. That’s good news for our clients. Even when Nikki’s met or exceeded a client’s goals, she’s always looking to improve an account’s performance.
Her love for statistics and ability to perform fine-grain analysis combine with a flair for creativity that result in solutions to obstacles even before those stumbling points present themselves. Nikki has Bachelor of Science in Communications from Ithaca College. When she’s not examining spreadsheets, crunching numbers or tweaking account strategies, she’s spending time with her two kids, 100-pound mutt, and her husband. She loves good music, good food and good fun.