Melissa’s degree in psychology may actually make her the perfect fit to her role as PPC specialist as she tries to figure out just what makes people tick – and click.
In addition to her pay-per-click work, keyword research and ad creation, Melissa supports clients across a wide range of social media. She particularly likes the opportunity she’s had to be involved in a campaign as it builds “from the ground up.” Melissa joined the Effective Student Marketing team in July 2013 and says she relishes the challenge of learning new things in such a supportive environment. She also likes the interaction she’s already been able to have with clients. At home, she likes to walk, read and listen to some good ‘ol country music.