Melissa Washburn Director of Digital Marketing

Melissa Washburn

Melissa Washburn Director of Digital Marketing

Melissa’s degree in psychology may actually make her the perfect fit to her role as PPC specialist as she tries to figure out just what makes people tick – and click.

In addition to her pay-per-click work, keyword research and ad creation, Melissa supports clients across a wide range of social media. She particularly likes the opportunity she’s had to be involved in a campaign as it builds “from the ground up.” Melissa joined the Effective Student Marketing team in July 2013 and says she relishes the challenge of learning new things in such a supportive environment. She also likes the interaction she’s already been able to have with clients. At home, she likes to walk, read and listen to some good ‘ol country music.