Tag: SEO

What’s Wrong With Your College Website and How Can You Fix It?

You only get one chance to make a good first impression. That time-tested bromide is truer than ever, but now it’s gone digital. Your college website is the first impression to the world. Are you doing all you can to make a good one?

SEO: What to Ask When You Don’t Know What to Ask

If your school’s website doesn’t show up in search when high school students start to look for the degrees and programs you offer, something is wrong. Seriously wrong. Effective Search Engine Optimization can fix technical problems, improve visibility in search rankings, increase website traffic, and be the pathway to more student applications and enrollments. But […]

Why Search + Display = A Gold Medal Win

Are you trying to decide between digital ads and paid search to help boost your enrollments? At ESM, we’ll show you how to use both!

Is Google’s RankBrain Smarter than You?

Google’s three most import SEO factors are keywords, content, and whatever RankBrain decides is important. Are you ready of Artificial Intelligence?

SEO or PPC: Is One Better for your Student Enrollment Needs?

If you’re choosing between PPC and SEO for your marketing strategy, you’re missing the point: YOU NEED BOTH!

The Evolution of SEO: It Just Keeps Getting Better

Ever wonder how Search Engine Optimization got where it is today? Follow the evolution of SEO to find out how it all began and where it’s headed now.

Not Showing up on Google? Here’s What You’re Doing Wrong

You want to land at the top of your prospects’ search results, but you aren’t. Find out why Google doesn’t like you and what you can do to about it.

Tips for Making Your YouTube Video Strategy Successful [Infographic]

Learn new ways to build an effective video strategy with YouTube to generate greater leads for your school.

4 Open-Ended Questions to Help You Create Better Content

Content marketing drives traffic to your website, which can generate leads for your school. How can your school grab a slice out of the content marketing pie? Produce and push out quality blog content on a consistent basis. The biggest challenge? Keeping readers engaged.

5 SEO Myths Busted

There’s no easy button when it comes to SEO. It’s complex and always changing. There are 5 common myths about SEO that are simply not true.