Tag: PPC

What You Need to Know About PPC Ad Copy

The goal of any pay-per-click ad is to convince the right student to step just a little closer to your institution. A request for more information. A school tour. An application.

SEO or PPC: Is One Better for your Student Enrollment Needs?

If you’re choosing between PPC and SEO for your marketing strategy, you’re missing the point: YOU NEED BOTH!

How Negative Keywords Can Get you Positive Results

You understand the importance of keywords in your ad campaigns, but did you know that “negative” keywords can be equally as important. Find out why…

Google AdWords Definitions: A PPC Glossary of Common Terms

We know the world of PPC advertising can be confusing, so we’ve created a list of Google AdWords definitions to help you navigate through it!