The goal of any pay-per-click ad is to convince the right student to step just a little closer to your institution. A request for more information. A school tour. An application.
If you’re choosing between PPC and SEO for your marketing strategy, you’re missing the point: YOU NEED BOTH!
You understand the importance of keywords in your ad campaigns, but did you know that “negative” keywords can be equally as important. Find out why…
We know the world of PPC advertising can be confusing, so we’ve created a list of Google AdWords definitions to help you navigate through it!