Social Media Advancements from 2012 & How They Can Enhance Higher Education Marketing

Social Media Advancements from 2012 & How They Can Enhance Higher Education Marketing

Which social media advancements and updates from 2012 will have a positive effect on your higher education marketing?

This past year there were a lot of new social media advancements and updates that have the potential to enhance your higher education marketing. We highlighted 10 advancements and updates that will work towards your school’s advantage when it comes to higher education marketing.

Top 2012 social media advancements and updates that will inspire your 2013 higher education marketing plan:

Mobile only Facebook ads

Mobile has gotten bigger for marketers in the past few years. We can’t always assume that prospects are sitting at a computer while surfing the internet. Before rolling out mobile only ads, Facebook only allowed marketers to have a package deal, having them pay for ads on a desktop and mobile. Then in June they started to give marketers an option to pay for ads only in the Facebook mobile app.

Facebook targeting options

If your school’s page on Facebook has over 5,000 “likes” then you have the opportunity to segment your posts. The more specific your school gets with its segmentation, the more engaging your audience will be. Prior to this update, everything you posted on your page on Facebook would show up in the news feeds of everyone that “likes” your page just because of their location and language. It didn’t matter if the post related to them or not. Now Facebook targeting options include age, gender, gender the user is interested in, relationship status, education, college grad (college name, major), in college (college name, major, years), high school, and workplace. These options are in addition to the already available including language and location.

Facebook acquires Instagram

For $1 billion, Facebook purchased Instagram this past year. Though the two platforms still function separately, they work as a team. Sharing  photos to Facebook from Instagram is easier than ever. If you haven’t incorporated Instagram into your higher education marketing plan yet, 2013 is a great time to start. The platform has a user base of over 50 million and provides a great opportunity to market to a larger pool of prospects.

Cover photos for both Facebook and Twitter

Both Facebook and Twitter rolled out cover photos on user profiles and company pages. This gives your school more room to promote its culture, programs, students, and graduates in a visual way.

LinkedIn and Twitter part ways

Users used to have the ability to post updates to LinkedIn through their Twitter accounts. Now that the two platforms have parted ways, this is no longer a feature. However, users can still post to Twitter from LinkedIn.

Google+ Hangouts on Air

The Google Hangouts feature allows users to have hangouts with nine other people while broadcasting to a larger audience. The Hangout is automatically recorded and uploaded to your school’s YouTube account. Users do have the option to turn this feature off. Hangouts can be used for class lectures (for online programs), group projects, webinars, career services related events or mock-interviews between graduates career services staff, and more.

Google+ search engine updates

Google is now integrated into your Google+ search results. What this means is whenever you search for something on Google, it uses information from Google+ accounts in your results. This includes photos and updates that you or others in your network have shared. If you’re looking to improve search engine optimization (SEO), and who isn’t, then Google+ needs to be a part of your 2013 marketing strategy.

Google Places becomes Google+ Local

Google+ Local is the newest edition of Google Places. It integrates the contact information, reviews, and photos of places you search for on Google or Google Maps. Because of advancements like this, it’s essential to pay attention to your school’s online reputation. If online reputation management isn’t part of your higher education marketing strategy, please contact us!

Pinterest introduces Business Accounts

Earlier in the year, marketers couldn’t use Pinterest for promotional purposes. Then Pinterest Business Accounts launched, allowing marketers to promote their companies (and schools). Pinterest has become one of the most highly trafficked social networks which most likely has to do with it being extremely visual.

Interactive transcript is now available on YouTube

How many times do you actually watch an entire video on YouTube? If you’re like the majority of the population, you probably stop before the end, possibly missing the call-to-action. Interactive transcript works in favor of marketers. Now below the video there is an area where YouTube transcribes the entire thing, allowing users to skim through the transcript and see what they’re missing even if they don’t want to watch the entire video. It also puts time stamps so viewers can skip ahead to parts of the video they’re interested in watching.

How will these social media advancements and updates inspire your 2013 higher education marketing strategy? Let us know by commenting below!