Almost everywhere there is a sign, a text message, or an ad that says, “Like us on Facebook” or “Follow us on Twitter!” Social media has spread to almost all aspects of our lives – from corporate America to shopping – and now to higher education. The shift in communication continues to evolve and create new opportunities for learning and teaching. Here are some interesting facts on how colleges are leveraging social media inside and outside the classroom:
- Social media is not just popular among the younger generation. The use of social media among older faculty (those teaching more than 20 years) is only slightly lower than that of young educators.
- Some colleges are now accepting a one minute long YouTube video as a substitute for the traditional college essay.
- 61% of educators say they have a Facebook account and 12% of them say they use it to communicate with students.
- 40% of educators report having a YouTube account and 21% of them report using it to communicate with students.
- 18% of educators say they have a Twitter account, however that is on the rise.
- 46% of educators play social videos and podcasts as educational supplements to their lectures.
- Skype has created opportunities for foreign language students to connect with a native speaker to help further develop their language skills.
- Social media has created a new form of communication between students and faculty.
The infographic below displays more interesting facts on how colleges are leveraging social media inside and outside of the classroom: