Using digital search, display and social media advertising, ESM Digital makes certain that your institution appears before prospective students wherever they roam the internet. We start with well-structured accounts and create campaigns that target specific audiences with clear calls-to-action and engaging design.
With aggressive bid strategies and continual monitoring, we make sure your pay-per-click (PPC) campaigns work at the most efficient spend to produce the results you need:
Although Google processes more than 5.5 billion searches every day, the majority of the time your future students spend online, they are not searching. That’s why we combine search, display and social media advertising and continually test for improvement with conversion rate optimization (CRO). Find out how our paid media experts can help you improve enrollment yield, while increasing your marketing ROI.