Usability Optimization

Increase Enrollment Yield through Website Usability

We enhance the user experience through continual usability optimization. Our customized conversion rate optimization for higher education finds the right students at the right moment in their decision-making journey and induces them to act. At ESM Digital, we use a variety of enrollment marketing tools, coupled with human and artificial intelligence, to find and qualify students so they’ll be more likely to click on your digital ads, fill out a form, visit your campus, and enroll in your programs.

How We Handle Conversion Rate Optimization

Our CRO is more about quality than quantity. We target prospective students who are the most likely to convert, enroll, succeed, stay and graduate from your school. Through our tested strategies and thorough analysis, we’ve been able to:

  • Improve conversion rates
  • Lower costs-per-inquiry
  • Boost applications, enrollments and starts
  • Achieve better overall return on investment

Through exhaustive keyword research, continual bid optimization, pinpoint targeting, effective ad and landing page design, and daily account analysis, we’ve been able to achieve some pretty impressive results for our clients. Let us show what we can do for you.