Case Studies

Digital Marketing Case Studies

Develop Strategies. Find Solutions. Test & Improve.

ESM Digital produces exceptional results for our higher education clients across the country, but we are never satisfied with the status quo. Even the best strategies can be made better. Take a look at some of our recent work to find out what we do and how we do it.


Built a blockbuster blog that outpaced the competition, increased inquiries and enrollments, and raised the school’s profile in the industry


Targeted high cost paid search terms for use in search engine optimization to save and reinvest more than $400,000 in marketing dollars

Conversion Rate Optimization

Redesigned our partner’s landing page with CRO strategy to gain a 150% increase in started applications

Optimize Marketing Budget

Shifted paid media budget to SEO and content and saw increased results without increasing budget

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