Julie has been working as a sales and marketing professional in the education industry for over 15 years. She has worked directly on the school side at Boston University, Corporate Education and the University of Phoenix. On the agency side, her experience on the school side really helps her to put herself in our client’s shoes.
Julie’s main focus is on providing ESM’s clients with exceptional service and results. She has always been fortunate enough to be in positions where she could wear many hats and work on multiple projects. She enjoys working with her clients to develop innovative marketing programs that will enable them to exceed their revenue goals.
Curious by nature, Julie is always learning and trying to figure out new things. She loves leveraging her curiosity to help clients solve problems. Julie has extensive experience in client management, budget management, admissions consulting, process improvement, sales tools development, lead management software implementation and improvement, development of lead generation strategies, online media buy and contract negotiation, campaign analysis and improvement, social media strategy development and implementation, paid media, direct mail, email, campaign analysis and improvement, copywriting, process development and improvement, and project management.
Julie holds Bachelor of Science in Business Administration and Marketing from Merrimack College. She is also certified for health and nutrition by the Institute of Integrative Medicine, as well as a Yoga Alliance Certified Yoga Instructor. She loves to run, hike, cook, and practice yoga. She also has a dog named Ursula who keeps her busy when she’s not working. She is a strong advocate and fundraiser for causes to fight breast cancer or cancer in general. It is also important to her to give back to her local Boys and Girls Club.