Andy Kelley has worked in higher education for over 25 years, specializing in marketing and admissions. Before opening Effective Student Marketing in 2004, Kelley managed the marketing and admissions departments of Boston University’s Corporate Education Center, helping to grow the award–winning vocational training division within a traditional higher education environment.
Under Kelley’s expertise, Effective Student Marketing has helped schools reach their admissions and retention goals by building lifelong relationships with prospects, students, and graduates. By combining school-side experience with the latest technology, Kelley and his team provide modern direct marketing services that include online reputation monitoring, social media management, cost per lead vendor management, search engine marketing, and content development and distribution. In his spare time, Andy enjoys scuba diving, waterskiing, boating, and spending time with family and his dog, Milo. He and his wife, Teresa, are the proud parents of a son and daughter.