Your current students, graduates and future students are all online. If you want to reach them, you need to be where they are! You also need to make it as easy as possible for them to find you, in a way that fits their lifestyle. That’s where responsive design comes in – a flexible layout that ensures that all content, images and structural aspects of your website remain the same across all devices.
With a responsive design, all of your content has the same URL across all devices, but the layout and orientation changes based on the viewer’s device.
Here are 4 reasons you need responsive design now:
It allows users to enjoy the experience.
The fluidity of a single design that will reformat perfectly across all devices provides an optimal browsing experience for the user. Approximately 72 percent of responsive websites deliver the same number of bytes, regardless of size. Your students expect your site to load quickly and they may not wait for your website to load on a slow mobile network connection. Don’t let them click away!
One website costs less than two so a fluid site design can save you money.
Easy to manage.
Separate desktop and mobile sites require multiple SEO campaigns instead of a single campaign that manages all devices. If you have one SEO campaign and one website with one responsive site, tracking user analytics across your site becomes much easier.
Google recommends it.
Content that lives on a single website and URL is easier for users to share, interact with and link to. Additionally, mobile usability is one of the factors Google considers in its ranking algorithm.
Search engines are the most common starting points for mobile users. As a result, schools with an easily accessible mobile site tend to generate more leads than those whose websites lack proper responsive design.
[quote-tag author=”Suki Soltysik” author_title=”Designer and Developer”]If your school’s website is responsive, you are reaching all users on mobile, tablet device, and desktop. It allows you to optimize the number of users who can complete a conversion or potentially enroll in your school.[/quote-tag]
There are 4 key features of responsive design:
Your school’s website must be built with a fluid and flexible grid design allowing for content, images and structure to change layout based on device and orientation.
Usability and functionality is key to keep current students, graduates and future students engaged on your site.
A responsive design will allow for a clearer call-to-action, and will ultimately generate better leads and conversions.
Images and media, despite their size, will display correctly across all devices for a more enjoyable and natural user experience.
Responsive design is key to staying ahead of the competition in today’s digital world. If you’d like to generate better leads for your school in a more cost-effective way with responsive design, contact Effective Student Marketing today!