Category

Uncategorized
Marketing guy looking at higher ed keywords data
If you use Google Ads to help searching students find your programs, you’ve probably discovered that the cost of higher ed keywords can be expensive. And it seems those costs only move in one direction: up. Unfortunately, if you want to find today’s students, you do need to be online. And while a great website...
Read More
marketing for online programs
How do you market your online programs when there’s so much competition and there are still people unsure of the method? For starters, the days when online courses and programs were suspect of being “less than” are long gone. Today, institutions of all types offer a wide variety of online certificate and degree programs and...
Read More
social media channels like Facebook
Social Media has become even more ubiquitous than when Facebook went public and Wall St and beyond yammered about it being one of the largest IPOs in Internet history. Now, you can barely log into any media outlet – digital, print, television- without being bombarded with news of the site’s data breach, Mark Zuckerberg’s appearance...
Read More
Live Tweeting Super Bowl LII
You can’t make this stuff up. Marketers spent 4 million dollars in 2013 for a 30 second ad spot only to have a tiny little tweet from Oreo steal the spotlight. “Power out? No problem. You can still dunk in the dark.” It was retweeted 10,000 times in just an hour. Tide jumped on board...
Read More
Thanksgiving Feast from ESM Digital
We’d like to wish all our clients, friends and family a healthy and Happy Thanksgiving. We feel truly blessed. It is a privilege to be able to help institutions of higher education fulfill their very worthy missions. Happy Thanksgiving      
Read More
Enrollment and graduation rates continue to decline. Even if your school has a stellar reputation and full applicant pool, you’re likely feeling the pinch of declining enrollment yields amid increased competition. To ensure that your applicants actually become enrollments, you need to continue to do what you already do well: provide great programs that educate...
Read More
Google's RankBrain
Google's three most import SEO factors are keywords, content, and whatever RankBrain decides is important. Are you ready of Artificial Intelligence?
Read More
Stop Using the Boost Button
That Boost Button in your news feed may be tempting, but don't do it!
Read More