Category

Social Media Marketing
social media for highered with students on cellphones
We recently spoke to an education executive who had been at her job nearly three decades. Charged with the foray into digital marketing for her department in the university, she let us know that it took a while for her to come around, but she now believed that this whole “social media thing” was here...
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social media dictionary
Social Media has grown to be a powerful force in digital marketing, but with so many ever-changing and moving parts it has become difficult to stay on top of what’s hot and what’s not. What is Snapchat? Should I use a filter to promote my brand? What even IS a filter? Our Social Media Marketing...
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college student with ice cream cone as example of summer melt
Summer melt is one of the most frustrating phenomena that face colleges in today’s competitive recruitment landscape. You accept students, they submit their deposits and supplemental paperwork—and then they don’t show up. Not at orientation, and not at the start of fall semester. What happened? There are several factors that lead to summer melt, from...
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students on Snapchat
Unless you’re completely digital dark, you’ve heard the news: Snapchat went public. And its shares skyrocketed 44% on its first day of trading last week.1 That crazy influx of a few billion dollars doesn’t just matter to Snapchat’s founders and investors. It also matters to your school—especially if you hope to find, attract, and engage...
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marketing to students
Did you know you have an incredible tool for student recruitment right in front of you? Your graduates! Check out how to tap this amazing resource...
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Smartphones and Social Media
Are you trying to enroll students who are in the 18-29 demographic? Then you better have a mobile strategy that engages and entertains. Check it out..
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Jay Acunzo and Linda Emma
Have you been listening? Here's even more reason to get on board the Snapchat platform to grab the attention of prospects and turn them into students.
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Do you know the best social media channels to use to increase conversions and enrollments? We do! Check out this post to learn what you can do...
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multitasking millennial
If you want to attract and engage with millennials, get ready for some marketing multitasking. Learn how to find and enroll millennials.
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More than 60 percent of 13 to 34 year olds in the United States are on Snapchat. Learn how to use it to your advantage.
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