Category

Social Media Marketing
students using social media platforms
You already have a social media presence but even if your college is staffed up to handle multiple social media platforms, are you on the right channels? More importantly, are you doing social media marketing well?
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high school student finishing dropped applications
For some institutions, dropped applications represent an opportunity to inflate their student applicant numbers and give the impression of a lower acceptance rate and more exclusivity. It’s a numbers game where incomplete applications make it look as if more students applied than actually did. But if your goal is to have actual enrolled students and...
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social media marketing in action
You’d be hard-pressed to find a college or university anywhere in American that isn’t on social media. They understand that social media are critical components to the vibrant communities they need to build to stay engaged with their varied stakeholders. Students, faculty, staff, alumni and future students are all online. So schools need to be,...
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If you get as many emails as I do in a day, then you know how hard it is for someone to reach you – never mind get a response! And the same goes for your potential students. It’s even more difficult for marketers and sales reps to reach their potential customers amid all the...
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What’s Next in the Facebook Flap? Even with Facebook’s stock price in freefall (the stock price fell 20% in just over two weeks), no one seriously expects that the Cambridge Analytica fiasco will bring down the social media powerhouse. In fact, the lackluster response to the recent #DeleteFacebook campaign on Twitter may demonstrate just how...
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social media for student recruitment
If you hope to recruit that next cohort of college freshman to your online and on-campus programs, get off Facebook!
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LinkedIn InMail campaigns
It is among the 10 most popular websites and its focus on career networking makes it a winning digital marketing tool if you want to meet its members where they live and breathe. Just the idea of “membership” lends exclusivity and credibility to LinkedIn that is unparalleled on the internet. Particularly, if you offer graduate...
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Facebook CEO Mark Zuckerberg’s recent announcement that the company would put more focus on individual person-to-person interaction and less importance on business page posts in the Facebook news feed has sent social media marketers into a frenzy. Will this be the end of the organic page post?
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diversity on college campuses
Enrollment yield continues its steady decline on college campuses across the country. But the fact that your institution isn’t alone is probably not much of a comfort. Those plummeting admissions numbers represent students and programs and staff. If you don’t want to further fall victim to these troubling trends, it’s time to change what you...
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university campus
Your school has its own unique brand. You have strict guidelines about your presence online and in print and all stakeholders must adhere to the same institutional style guide. It includes elements related to your brand such as colors, fonts, logos, and images. It even speaks to voice and visual style. You’ve got all the...
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