Category

Search Engine Optimization
School executive using SEO for higher ed website
Google is god. Think about it. It’s omnipotent, immortal and all-knowing. It answers prayers (or at least queries). It knows all your deepest concerns and darkest secrets. It was founded on a principle of “don’t be evil” and, with a vengeful bent, regularly punishes those who don’t follow its rules. But it demands much more...
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websites and backlinks across the country
Before you can decide whether or not backlinks are worth it, you first need to understand what they are and how they have evolved. As the name implies, a backlink occurs when another site links back to your website. They’re like a vote of popularity and respect from other websites and pages and they can...
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designer considering image optimization for website
You bet! If you already understand the importance of search engine optimization for your written content, why would you think your images deserve any less love? Especially on mobile devices, image optimization can make or break your SEO ranking. Here’s how to make sure you do all you can to improve your college’s website rank...
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Google higher ed search feature NYU
In spite of a bit of negative fervor, there is still some good news around Google’s new higher ed search feature if you use digital marketing for higher education.   Seriously.   Claiming that it wants to make choosing the right college easier for students, Google recently rolled out a new feature for college search....
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Colleges making their fiscal year plans
Okay, so maybe it’s not actually the beginning of the New Year, but if your fiscal year starts July 1, you’re probably making some serious budget and planning resolutions right about now. And if you want to increase enrollments (who doesn’t?), a great place to hit refresh is your website.
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building a perfect website
You only get one chance to make a good first impression. That time-tested bromide is truer than ever, but now it’s gone digital. Your college website is the first impression to the world. Are you doing all you can to make a good one?
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The Importance of Images in Search
When prospective students are interested in a college or online degree program they conduct online searches first. This is why you need to invest in digital marketing efforts like SEO and Paid Search to give your school the best chance to be found in search results. But did you know that, according to Jumpshot, one-third...
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SEO for higher education websites
If your school’s website doesn’t show up in search when high school students start to look for the degrees and programs you offer, something is wrong. Seriously wrong. Effective Search Engine Optimization can fix technical problems, improve visibility in search rankings, increase website traffic, and be the pathway to more student applications and enrollments. But...
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Enrollment and graduation rates continue to decline. Even if your school has a stellar reputation and full applicant pool, you’re likely feeling the pinch of declining enrollment yields amid increased competition. To ensure that your applicants actually become enrollments, you need to continue to do what you already do well: provide great programs that educate...
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Digital Marketing success
If you're choosing between PPC and SEO for your marketing strategy, you're missing the point: YOU NEED BOTH!
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