Category

Email Marketing
email marketing plans
Email Marketing: 40 Years Young and Still Going Strong! Hard to believe, right? But it’s true! The very first email marketing message was sent in 1978 by Gary Thuerk promoting Digital Equipment Corp. Even way back then, email produced results – it generated $13 million in sales![1] Flash forward a few decades and the ROI...
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campus tour with future students
Enrollment yield rates are higher among students who take a campus tour1 and almost a third of students count the campus visit as the most influential factor in their ultimate decision to attend.2 So if you know that you’re better able to “sell” your school when you do so in-person, how do you get those...
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email marketing image
No one wants to feel like a tracking number or a nameless lead – so why would you treat your subscriber or prospective student like one? You want your future students to feel like the content you provide is relevant to them: you want to personalize it. Now, this doesn’t mean you plug in your...
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Litmus Live email marketing event in Boston
In the digital marketing industry learning never stops and a true email marketing geek always seeks out the most current best practices, the newest technology and upcoming trends. And a great place to soak all of that in is The Litmus Live Email Marketing Conference, so it was only natural that ESM Digital sent a...
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email marketing from ESM Digital
You’re not the only institution that still buys lists. The College Board sells tens of millions of names to more than a thousand colleges across the country every year.1 At 42 cents per name the practice not only represents huge profits for the nonprofit College Board and ACT testing services; it can cost colleges significantly....
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email marketing
Happy National Email Week! The 2nd week of June marks the celebration of email week and while this celebration often passes by unknown to most, we think it’s a great time to learn about one of the marketers’ most powerful tools in the digital toolbox.
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Email Marketing
Email Reengagement campaigns aren't just about a few possible enrollments; they an important part of your overall marketing strategy.
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Email Marketing
Email campaigns can be an incredibly effective way to reach and engage with your grads, students and prospects, but do you know what tests to perform?
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