Category

Digital Marketing Agency
marketing for online programs
How do you market your online programs when there’s so much competition and there are still people unsure of the method? For starters, the days when online courses and programs were suspect of being “less than” are long gone. Today, institutions of all types offer a wide variety of online certificate and degree programs and...
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high school student finishing dropped applications
For some institutions, dropped applications represent an opportunity to inflate their student applicant numbers and give the impression of a lower acceptance rate and more exclusivity. It’s a numbers game where incomplete applications make it look as if more students applied than actually did. But if your goal is to have actual enrolled students and...
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When you come from a communication background, it’s a bit of a no-brainer to think listening should be at least half of any conversation. As a journalist, I asked questions, listened to the answers and tried to leave myself completely out of the story. Even in relationships, I tend to listen first, share second. We...
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digital marketing account manager
As a Senior Account Manager at ESM Digital, there are some common questions I have been getting from my clients over and over again. So, if these digital marketing thoughts have crossed your mind, you’re not alone!
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Are you looking to stay ahead of the curve when it comes to what’s happening in digital design? Explore these top five trends and practices for 2018 and beyond.
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Online offerings are no longer a nice-to-have part of the college curriculum. Courses and full programs need to be offered online if you expect to remain relevant to learners who increasingly demand options in how, when and where they learn. But how do you make certain that your programs are discovered by the right students...
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ESM Digital Marketing Agency
We take fun pretty seriously this time of year, especially at our annual holiday party. Most of the ESM Digital team gathered this week for a great meal with great people. There was music, dancing, lots of laughter, superlative awards for our co-workers and a Yankee Swap.   With the New Year fast approaching, is...
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AMA 2017 Symposium
We are super excited to attend the American Marketing Association’s 2017 Symposium  for the Marketing of Higher Education in Atlanta next week. As we connect with more than 1,200 professionals in higher education, we’ll be listening, learning, and sharing some of our own knowledge.
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digital marketing terms infographic
Do you find yourself overwhelmed by digital marketing acronyms and jargon? You’re not alone. Like many other industries, digital marketers have a language of their own to describe services and performance. If you’re searching for digital marketing services, currently working with an agency, or looking to become a digital marketer yourself, then this infographic is...
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Keith Scheib ESM Digital
  The best part of my job is when I bring new clients onboard to all that ESM Digital has to offer institutions of higher education. We’ve been doing this for more than a decade and we’re experts in higher education marketing. But unlike a lot of my peers in the field, I don’t step...
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