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Digital Marketing Agency
digital marketing team in action
Outsource Your Digital Marketing We hear it all the time. Higher education marketing executives want to think big-picture, invest in strategy, plan for the future—but they’re stuck in the weeds. If you’re content with where you are and what you’re doing, that’s great. But if you want to grow your business and stand out in...
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2019 marketing trends in digital
2019 Marketing Trends Continued… Last week, I touched upon some marketing trends for the New Year. I noted that content, SEO, and paid media need to work together to achieve your end goals. But here are even more 2019 marketing trends you should be aware of: 6) There’s Something Better than an Imaginary Buyer Persona...
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2019 digital marketing trends
Happy New Year! As you take time to assess your marketing plans for the new year, the one constant you need to accept about digital marketing in 2019 is change. That perfect strategy you had to fire on all pistons in 2018 just doesn’t work when you drive electric. Google is electric—and fast. Its algorithm...
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marketing for online programs
How do you market your online programs when there’s so much competition and there are still people unsure of the method? For starters, the days when online courses and programs were suspect of being “less than” are long gone. Today, institutions of all types offer a wide variety of online certificate and degree programs and...
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high school student finishing dropped applications
For some institutions, dropped applications represent an opportunity to inflate their student applicant numbers and give the impression of a lower acceptance rate and more exclusivity. It’s a numbers game where incomplete applications make it look as if more students applied than actually did. But if your goal is to have actual enrolled students and...
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When you come from a communication background, it’s a bit of a no-brainer to think listening should be at least half of any conversation. As a journalist, I asked questions, listened to the answers and tried to leave myself completely out of the story. Even in relationships, I tend to listen first, share second. We...
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digital marketing account manager
As a Senior Account Manager at ESM Digital, there are some common questions I have been getting from my clients over and over again. So, if these digital marketing thoughts have crossed your mind, you’re not alone!
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Are you looking to stay ahead of the curve when it comes to what’s happening in digital design? Explore these top five trends and practices for 2018 and beyond.
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Online offerings are no longer a nice-to-have part of the college curriculum. Courses and full programs need to be offered online if you expect to remain relevant to learners who increasingly demand options in how, when and where they learn. But how do you make certain that your programs are discovered by the right students...
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ESM Digital Marketing Agency
We take fun pretty seriously this time of year, especially at our annual holiday party. Most of the ESM Digital team gathered this week for a great meal with great people. There was music, dancing, lots of laughter, superlative awards for our co-workers and a Yankee Swap.   With the New Year fast approaching, is...
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