Category

Digital Advertising
If you want to attract new students, you need a brand they can relate to. Learn how to use digital advertising to build your brand now!
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Your prospects are among the 200 million Twitter users. But if you want to reach them, you need to target them effectively. Learn how.
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Though many advertisers focus on Facebook and Twitter, Pinterest is actually where the opportunity for conversion resides.
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Improve your Facebook ClickThrough Rate
How often should your school post to your Facebook page? You want to connect with followers without driving them away. Keep these tips in mind.
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Gred Caldwell Our Very Own YouTube Guru
Search Engine Marketing Specialist Greg Caldwell was front-and-center for the first official YouTube Guru training kickoff held in New York City last.
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Social Media Marketing
Ad fatigue is just what its name implies: tired ads! When an ad that was once well-performing for you stops yielding results, you might have a case of ad fatigue.
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Set Your School Apart with Facebook Product Ads
Facebook Product Ads are now available to a select few marketing agencies and ad accounts. Here at Effective Student Marketing, we are among the privileged few who have had the opportunity to leverage this feature to help set our clients apart in the News Feed.
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Should My School's Advertising Stimulate and Emotional Response?
How do you get your future students to interact or buy into what your school is all about? Start with their emotions!
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The Cost of Social Media: 4 Reasons it's Getting More Expensive
In order to keep up with how fast social media networks are changing, schools are allocating more resources and implementing more advanced distribution strategies.
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5 Ways to Improve Your School's Online Marketing Strategy in 2013
Higher education marketing is changing and it’s changing fast! Thankfully, the team at Effective Student Marketing is on top of these new marketing trends.
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