Category

Digital Advertising
ESM Digital
Effective Student Marketing: We're still the same 'ol HigherEd Geeks you've come to love, but we have a new logo and a new name: ESM Digital
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importance of attribution in digital marketing
If your marketing agency isn't sharing ALL your data with you, it's time to find a new marketing agency. At ESM, we consider you a partner....
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Effective Student Marketing for Retention
You don't just want students to enroll, you want them to succeed. Find out how customized communication can help improve your retention rates.
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programmatic media buys
If you haven't already discovered programmatic media buying, you will! It's a way to target your unique audience with hyperfocus. Learn more now...
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omnichannel marketing
Multi-Channel isn't good enough for your enrollment goals. You need to take an omnichannel approach to marketing. Find out why....
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Digital ads
Isn't it great when you run a Facebook ad campaign and see an incredible boost in your student enrollments? Can you prove a connection? We can......
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Facebook Reactions have been live since February. Was the move a good will gesture or just another play by the social media giant to gather more data?
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If you want ad clicks that turn into enrollments, you need to remarket. Don't know how? We'll show you!
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Students looking at ads on Instagram
Instagram Ads may appear expensive at first glance, but they get results. Find out if the platform is worth it for you....
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Video Ads
Digital marketers are shifting their focus this year – and their ad dollars – to video. Read why.
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