Category

Digital Advertising
student researching colleges online
Declining enrollments and a competitive higher ed landscape make attracting students to your institution more of a challenge than ever before. Even online programs, once considered the profit-makers for nonprofit institutions, now face growing competition; community colleges are already seeing declining enrollment for their online offerings. So how do you attract and enroll students before...
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Marketing guy looking at higher ed keywords data
If you use Google Ads to help searching students find your programs, you’ve probably discovered that the cost of higher ed keywords can be expensive. And it seems those costs only move in one direction: up. Unfortunately, if you want to find today’s students, you do need to be online. And while a great website...
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how to run a PPC campaign for higher education
Digital advertising for colleges and universities can seem a wise and affordable component to well-thought-out school branding and marketing. After all, you only pay when prospective students click on your ads. Even if they’re not ready to enroll, their interest suggests they’re further along in the enrollment funnel than people who have seen ads for...
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Want Social Engagement? Just Ask!
If geofencing could improve your enrollment yield, would you climb on board? Finding qualified students to enroll at your institution is a long process that can literally take years. Add to the long enrollment cycle the fierce competition your institution likely faces from other universities and it’s easy to see the uphill battle to improved...
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Facebook CEO Mark Zuckerberg’s recent announcement that the company would put more focus on individual person-to-person interaction and less importance on business page posts in the Facebook news feed has sent social media marketers into a frenzy. Will this be the end of the organic page post?
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digital marketing trends 2018
The more you understand about what’s happening in digital marketing for 2018, the more you can impact what happens at your institution. Want a better applicant pool? Higher enrollment yield? More students who enter your programs, find success and graduate? Then you need to find the most promising prospects. Digital marketing can help you accomplish...
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woman looking at digital ads on her smartphone
Especially for continuing education and online programs, sequential remarketing can be a game-changer to increase applications and enrollments. But if you’re doing it incorrectly, you will waste resources and overspend marketing dollars. And you could also alienate the very students you hope to attract. Are you doing digital remarketing well—or all wrong?
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image of automated technology
Ready or not, the future of automated technology (commonly referred to as AI) is here. From voice recognition personalities like Alexa and Siri to self-driving cars, more and more, technology is a part of our daily lives. This AI powered future has an impact on many industries, but it’s an especially hot topic for marketers....
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college graduates raising their caps
Harvard’s enrollment yield rate for the class of 2021 is 84 percent. What’s yours? If you’re concerned about the decline in enrollment yield over the past few years, you’re certainly not alone. But what can you do about it? Take a different approach.
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Check out our 10 tips on how to find students for your online programs and degrees. And share some of your own!
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