Category

Content Marketing
If you want to get results from your email marketing campaigns, you’ve got to get your prospective students to open them.
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As springtime begins, it’s the perfect time to hit the ‘refresh’ button on your school’s content marketing strategy.
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E-Marketing 101: How to Write a Subject Line that Increases Open Rates
Has your school ever sent out an important email as part of a marketing campaign and received less than stellar open rates? If so, you aren’t alone.
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As a school, your end marketing goal is to increase your enrollment numbers and you do that by first generating leads. Visual content is key and is considered the most important tactic in optimizing your social media posts.
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Ninety percent of information transmitted to the brain is visual and we process those visual images 60,000 times faster than we process text. That’s why it’s vitally important for you to develop a visual brand and spread it across digital media.
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4 Reasons You Need Custom Content
No one knows your school and all its great programs as well as you do. That’s why you should produce and publish custom content. Show your graduates, students and future students just who you are and what you stand for!
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How to Target Generation Z
Members of Generation Z were born in 1995 or later and are more than 20 million strong –and growing. They are your future students but you need to start paying attention to them right now.
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If your school hasn’t started focusing on some of the key marketing statistics that will drive 2014, then you need to immediately!
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There are a lot of great infographics out there on the Internet that cater specifically to people that are job-hunting.
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