Category

Content Marketing
student taking pictures for college website
Did you know that adding video to your landing page can increase conversions by 80 percent?1 Video specialists Wyzowl reports that more than 60 percent of businesses have incorporated video as a marketing tool.1 Video is a powerful tool that enables businesses to visually demonstrate products and services. Can this be translated into academia? Absolutely!...
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Building a content marketing strategy
Your school was doing Content Marketing even before there was an Internet. Those brochures, white papers, and press releases? They’re all content. But in today’s digital world, you need to take that great content about your school and what it does and put it where your students and future students are most likely to discover...
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Your college has a story to tell. Tell it through video! It’s a visual, busy, moving, audio world! If you aren’t engaging with your students and future students with video, you’re missing out. And so are they. Video allows them to discover all that you offer in a way that feels right and natural to...
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How Fake News affects students
Fake news is in the news but does it really matter to you and your students? You bet it does! From how you find them to how you teach them. Learn more
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MarketingProfs B2B Forum
The MarketingProfs B2B Forum taught us a lot last month about what's going on in the industry. And now we're teaching you...
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Content Marketing Across Platforms
All that great content you produce could be going to waste. What are you actually doing to get eyes on it? Find out what you should be doing now......
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reaching students online
Who knows your students better than you do? No one. But at ESM, we're the next best thing. Find out why...
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Getting Video Marketing Right
Video viewing has gone through a monumental change in the last few years. Are you keeping up with it? Find out how you can....
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Google's RankBrain
Google's three most import SEO factors are keywords, content, and whatever RankBrain decides is important. Are you ready of Artificial Intelligence?
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Dwell Time on Your Pages
Learn about the most important metric you're probably not even measuring. Dwell time tells just how well your content resonates with your prospects...
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