ESM Digital's Higher Ed Marketing Blog

Why Infographics are Key for Your Content Strategy

As a school, your end marketing goal is to increase your enrollment numbers and you do that by first generating leads. Visual content is key and is considered the most important tactic in optimizing your social media posts. In 2015, 70 percent of marketers plan to increase their use of visuals in their content strategies, turning toward a fool-proof format that drives engagement – the infographic.

An infographic can turn boring, complex data and information into visually inviting graphics that grab people’s attention. They are shareable pieces of content that have the potential to engage prospective students, drive traffic to your website, and generate leads for your school.

Here are ways you can use infographics as a tool to generate leads and increase student enrollment:

Social Sharing.

The more visually appealing a piece of content is, the more engagement it will generate. As your audience engages by liking, commenting, or sharing your content, their network will see your brand, too.

Signals in Search.

Platforms like Facebook and Google+ are placing a greater emphasis on visual content. Your social media presence and what you share with your audience have become increasingly intertwined with your search success on engines like Google and Bing.

Simplified Snapshot.

The point of an infographic is to present a complex idea in a much more simplified way. The visual aspect provides a snapshot of information in a format that can be quickly and easily read by someone scrolling through their News Feed.

HowInfpgraphicsHelpGenerateLeads