ESM Digital's Higher Ed Marketing Blog

Twitter Ads: What They Are and How They Work

Twitter has more than 200 million active users, and your prospects are among them.

Your prospects will have more browsing time for Twitter this summer, and 80 percent of them will access the platform from a mobile device. If your school has a Twitter business account set up, it may be useful to supplement your organic social media efforts with paid Twitter Ads in order to gain more followers and generate potential leads.

Here’s how they work:

Small budget, large impact. Your school will only pay when users follow your account or retweet, favorite, reply, or click on your ad or promoted Tweet. No minimum spend is required, and you can start and pause your ads at any time.

Major visibility. The promoted content will appear in three places: on top of search results for certain terms, on top of the user’s timeline, and in the timelines of users who are not following your school’s account.

Advanced targeting. Twitter will allow advertisers to target ads based on interests, audience, and demographic. In addition, specific device and geotargeting will also be available.

Though still in the early stages, Twitter is joining the big leagues alongside television and other ad-supported media. What gives it the upper hand is the power of live, condensed information – the fastest and most interesting way to push out content in real time.

Twitter ads serve as paid promotional opportunities for your school to get in front of the eyes of a larger audience outside of those who are already following you. Find out how by contacting Effective Student Marketing today.