Student recruitment at private sector colleges will be facing even more challenges under the 2013 updates to the Telephone Consumer Protection Act (TCPA) which go into effect on October 16, 2013.
Even before the changes, litigants had ramped up their lawsuits under the old act. According to estimates by litigant data company WebRecon LLC, TCPA related lawsuits saw a whopping 63 percent increase in 2012. And Telephone Consumer Protection Act (TCPA) awards remain a rare no-cap area of litigation. The sky’s the limit for perceived victims of overly aggressive marketers.
Now that the Telephone Consumer Protection Act (TCPA) regulations will offer even broader consumer protections, schools using the power of mobile media to deliver their messages with robocalls will want to take note. According to a published report in the International Journal of Mobile Marketing, liability for single suits can be significant but class action suits could “quickly reach tens of millions of dollars.”
So do you give up that very worthwhile direct communication with prospective students? Hardly.
What you will need, however, is some solid understanding of just what’s happening and how it might affect you and your future students. Check out the infographic below for an overview of the changes to the Telephone Consumer Protection Act (TCPA) going into effect on October 16, 2013:
The information provided in this infographic is not, nor intended to constitute legal advice. You should consult an attorney for advice regarding your individual situation.