ESM Digital's Higher Ed Marketing Blog

Leveraging the Power of Twitter Hashtags

When it comes to tapping into conversations in your industry, Twitter hashtags have the potential to be one of your school’s most powerful marketing tools. The ability to tie various conversations on the same topic into a single stream helps to drive brand awareness, boost conversions, and increase student retention. This infographic outlines the basic how-to’s and best practices for incorporating hashtags into your Twitter marketing strategy.

Leveraging the Power of Hashtags