Is It Time to Break Up With Your Agency?

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You’ve been with your digital marketing agency for a long time, but admit it, the relationship just isn’t what it once was. They no longer pay attention to you, fulfill your needs or care about what you really think. Conversions are down, costs are up and your conversation is limited to obligatory phone calls or occasional check-ins when things get really bad. They reassure you that everything is going to be okay, that you were meant for each other and that you’re the most important school in the world to them, but it just doesn’t feel that way anymore.

It used to be mad love, but now you’re feeling some bad blood. Don’t let bad turn to worse.

Here are the 8 signs it’s time for a breakup:

  • Lack of Attention

They used to shower you with personalized attention, but now it feels like your questions and concerns are a bother to them. Those weekly calls and frequent check-ins are far and few between.

  • Lackluster Results

They promised incredible results of increased enrollments, but it’s been ages since they delivered—if they ever did at all.

  • Self-Serving

At the beginning, they seemed to bend over backwards to satisfy your every need. But now the whole relationship seems more about what you can do for them (pay) and less about what they can do for you.

  • Disconnected

They don’t seem to get your humor, your brand, your voice, or who you represent. More importantly, they don’t even seem willing to try.

  • Excuses, Excuses

Enrollments and conversions are down and they make excuses instead of providing solutions. It’s you, not them. They’re doing all they can to make thinks work.

  • No Passion

There’s no fire in the relationship. They use the same marketing tactics and strategies they did last year, instead of trying something new.

  • Something’s Missing

They just don’t satisfy your needs, whether it’s in paid media, SEO, content, or email. PPC, SEO, digital advertising or content marketing

  • No Future

You can’t imagine yourself with them 1, 3, 5 years from now. It’s just not worth a long-term commitment.

Do you even remember how you ended up with your agency? However it all began, you seem as distant as strangers today. It’s time to break it off! If you want to explore better options, give us a call today at 978.475.0880 and connect with a digital agency that specializes in higher education marketing. After all, you deserve better.