ESM Digital's Higher Ed Marketing Blog

Improve Your Facebook ClickThrough Rate

Approximately 1,500 possible stories from friends and Pages on Facebook are filtered per day on average, turning the Facebook News Feed into a battleground for competing content creators. The end result? Organic reach suffers, bringing clickthrough rates down along with it.

So how often should your school post to your Facebook page? As a school, you want to connect with followers without driving them away.

Here are some tips to keep in mind:

Post better content, not more of it. 

Post no more than 5-10 posts per week. According to a recent HubSpot study, companies with less than 10,000 followers that post more than 60 times a month receive 60% fewer clicks per post than companies that post 5 or fewer times a month.

Dig deep into your page insights.

Use Facebook Insights to find out when your fans are online. Then, post during the optimal viewing periods for your target audience. This will help to increase the level of engagement and potential clickthroughs on your posts. In general, engagement rates on Thursdays and Fridays are 18 percent higher than on any other day of the week.

At Effective Student Marketing, we create and maintain a social media presence on our clients’ channels with a solid strategy behind it. If you’d like to learn more, give us a call at 800-313-3510 or request a free consultation now.