How to Create a Killer Call-to-Action

Whether it’s an email, landing page or digital ad, you need a call to action if you expect to see results. And the more effective those calls-to-action (CTA) are, the better your results will be.

Here are 5 ways to create a killer call-to-action:

1. Be clear, concise and quick. Facebook’s new call-to-action buttons give good examples of how short your CTA should be: they’re all only two words. Yours can be longer, but don’t go over five words.

2. Use urgent language. The word “now” makes it clear when you want your prospect to act, but you can get the same message with an actual or suggested deadline. Consider the implied meaning behind: Enroll Today.

3. Make it stand out. It’s not just the words you use but also the font, color, size and style that will lead your prospect’s attention exactly where you want it to be: at your CTA. Consider big, bold, bright colors that will grab your audience’s attention.

4. Place it above the fold. At Effective Student Marketing, we test and retest to determine exactly where the CTA should go for each creative we produce for our clients. However, a good rule of thumb is to place it above the fold and make sure it’s the most noticeable item on your page.

5. Lead to it. Even if it’s big and bold and perfectly placed, consider adding symbols and arrows to direct your readers EXACTLY where you want them to go. That sledgehammer message may be just the ticket to entice your future student to take an action.

Your students aren’t going click on your ad, fill out a form, or sign up for more information unless they understand that’s what you want them to do. Constructing CTAs that work is part art and part science. If you’d like to learn how to create a killer call-to-action, contact us at Effective Student Marketing now for a free consultation.