IDC recently conducted a study, sponsored by Facebook, to see how smartphones and social keep us connected. The online survey was made up of 7,446 18-44 year old iPhone and Android smartphone owners in the U.S. over the course of one week in March of 2013, surveying more than 1,000 people each day. The study was designed to understand how smartphone owners use their phones over the course of a day and the week, with an emphasis on social and communication application services.
The key finding in this study was that mobile + social = connectedness. Smartphones, combined with applications and data services, allow us to stay connected with our friends, family, and community throughout the day. Smartphones have revolutionized how we communicate, socialize, share, and connect.