ESM Digital's Higher Ed Marketing Blog

Google AdWords Definitions: A PPC Glossary of Common Terms

Have you ever been lost in the midst of a conversation about pay per click? We know the world of PPC advertising can be confusing, so we’ve created a list of Google AdWords definitions to help you navigate through it!

Google AdWords Overview

Google AdWords can help your school reach prospective students and assist with increasing enrollments. Your ad will be displayed to people who are already searching for keywords related to going back to school. Because these people are already searching for services your school can offer, they’re more likely to become a lead. You even get to choose the placement of the ad, deciding on the specific websites and geographical areas it will appear.

Use the PPC glossary below as your roadmap to a better understanding of pay per click terms:

Google Adwords definitions a PPC glossary of Common terms

Does your school need help with a pay per click advertising campaign? Effective Student Marketing can help! Request your free consultation now!