ESM Digital's Higher Ed Marketing Blog

Email Marketing Myths Debunked

If you want to get results from your email marketing campaigns, you’ve got to get your prospective students to open them. Do you think you can do that by teasing them with the word “free” in the subject line? You’d be wrong. And just because your target once said yes to receiving emails from you doesn’t mean they still want to be on your email list -even if they haven’t taken the five seconds required to unsubscribe. Read on to learn what other myths you might be believing about email marketing that you shouldn’t:

 

 

Email Marketing Myths Debunked