ESM Digital's Higher Ed Marketing Blog

Create Visual Content Your Audience Will Love

Your school is on social media, but you’re not seeing great engagement. Why not? Well, just having a presence on social media is not enough anymore. Various algorithm changes (we’re looking at you, Facebook) make it harder for users to see the content you’re creating. How can you get around this stumbling block? Visual Marketing. Content containing visuals account for 94 percent of total views over ones that lack them.

Here are 4 ways to boost brand awareness and improve overall brand recognition for your school with visual content:

Branded Templates. Visuals are powerful, and easily shareable. So why not use them to your school’s advantage? Place excerpts of articles, blogs, interviews, or quotes on branded templates that promote and maintain the consistency of your brand. Unlike text only, these templates are quick and easy to read, prompting greater engagement.

Share Your Stats. Create infographics, charts or graphs to present data in a way that is visually appealing to the user. This type of data-driven visual can help to increase authority and credibility in the eyes of your prospects.

Conversation starters. Spark user interaction with questions, thoughts, and calls-to-action. What events in your field are happening right now that you could tap into? Construct these questions in ways that fuel audience response and prompts comments and discussion.

Video. The stats speak for themselves. Video increases consumer awareness around your product or brand by 74 percent. Even more importantly, approximately 75 percent of viewers who watch your video will head to your website.

A visual marketing strategy will allow your content to stand out against the rest, placing your brand in front of the eyes of prospective and future students. Interested? Contact Effective Student Marketing today.

~ Alyssa Taliaferro