Category

Social Media Marketing
This infographic outlines marketing best practices to help you get the most out of your school’s Pinterest efforts.
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Social Media for higher ed retention
You don’t just want to attract and enroll students into your school. You want to keep those students with you until they complete their programs.
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Though many advertisers focus on Facebook and Twitter, Pinterest is actually where the opportunity for conversion resides.
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Improve your Facebook ClickThrough Rate
How often should your school post to your Facebook page? You want to connect with followers without driving them away. Keep these tips in mind.
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When it comes to tapping into conversations in your industry, Twitter hashtags have the potential to be one of your most powerful marketing tools.
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four tips for live tweeting an event
Your school hosts numerous events throughout the year for students and faculty, the biggest one of all being graduation. So why not live-tweet it?
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Gred Caldwell Our Very Own YouTube Guru
Search Engine Marketing Specialist Greg Caldwell was front-and-center for the first official YouTube Guru training kickoff held in New York City last.
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Protect Your Shcool and its Students through reputation Management
Your school’s reputation is priceless. A good reputation can increase student enrollment, enhance your status in the community and ensure the longevity of your institution and its programs. That’s why it’s vital that you do all you can to protect it.
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3 reasons why your school should be on instagram
Instagram has become the most popular mobile social networking service to date; it has approximately 300 million users as of December 2014.
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Do you want your school to be successful? Then you need a social presence that is established and maintained. This infographic outlines the birth and growth of social media over time, and how it has helped shape our perception of the way we advertise to online communities.
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