Category

Social Media Marketing
LinkedIn InMail campaigns
It is among the 10 most popular websites and its focus on career networking makes it a winning digital marketing tool if you want to meet its members where they live and breathe. Just the idea of “membership” lends exclusivity and credibility to LinkedIn that is unparalleled on the internet. Particularly, if you offer graduate...
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Facebook CEO Mark Zuckerberg’s recent announcement that the company would put more focus on individual person-to-person interaction and less importance on business page posts in the Facebook news feed has sent social media marketers into a frenzy. Will this be the end of the organic page post?
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diversity on college campuses
Enrollment yield continues its steady decline on college campuses across the country. But the fact that your institution isn’t alone is probably not much of a comfort. Those plummeting admissions numbers represent students and programs and staff. If you don’t want to further fall victim to these troubling trends, it’s time to change what you...
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university campus
Your school has its own unique brand. You have strict guidelines about your presence online and in print and all stakeholders must adhere to the same institutional style guide. It includes elements related to your brand such as colors, fonts, logos, and images. It even speaks to voice and visual style. You’ve got all the...
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social media for highered with students on cellphones
We recently spoke to an education executive who had been at her job nearly three decades. Charged with the foray into digital marketing for her department in the university, she let us know that it took a while for her to come around, but she now believed that this whole “social media thing” was here...
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social media dictionary
Social Media has grown to be a powerful force in digital marketing, but with so many ever-changing and moving parts it has become difficult to stay on top of what’s hot and what’s not. What is Snapchat? Should I use a filter to promote my brand? What even IS a filter? Our Social Media Marketing...
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college student with ice cream cone as example of summer melt
Summer melt is one of the most frustrating phenomena that face colleges in today’s competitive recruitment landscape. You accept students, they submit their deposits and supplemental paperwork—and then they don’t show up. Not at orientation, and not at the start of fall semester. What happened? There are several factors that lead to summer melt, from...
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students on Snapchat
Unless you’re completely digital dark, you’ve heard the news: Snapchat went public. And its shares skyrocketed 44% on its first day of trading last week.1 That crazy influx of a few billion dollars doesn’t just matter to Snapchat’s founders and investors. It also matters to your school—especially if you hope to find, attract, and engage...
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marketing to students
Did you know you have an incredible tool for student recruitment right in front of you? Your graduates! Check out how to tap this amazing resource...
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Smartphones and Social Media
Are you trying to enroll students who are in the 18-29 demographic? Then you better have a mobile strategy that engages and entertains. Check it out..
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