Category

Social Media Marketing
university brand in marketing
College enrollments have dropped for the seventh consecutive year1 and competition for students across all programs is fierce. So how is your university going to stand out and attract new students? The institutions that have best weathered the storm are those with a passionate belief in their core mission, a university-wide desire to fulfill a...
Read More
college social media marketing team
Your school is on social media. Of course it is. But are you using social media strategically? Social media marketing for colleges can have a positive impact on your brand, community and enrollments. If you do it correctly. Audit Your Social Media Marketing Presence Before you can build a comprehensive social media marketing plan, you...
Read More
team looking at digital metrics
From the time you were a kid in high school, you probably understood that popularity contests were never about skill and substance. That’s the way it is with vanity metrics in digital marketing. They’re fluff without merit. They can make you feel good, but they play more to your institutional ego than the actual merits...
Read More
woman following her aspirations
Your students aspire to be great. They aspire to have careers, to have fulfilling lives. Those aspirations are powerful and driven by a multitude of motivators.  Many find motivation in their children, money, stability or any number of the benefits an education can provide, but most have the same aspirational goal – the feeling of...
Read More
students using social media platforms
You already have a social media presence, but even if your college is staffed up to handle multiple social media platforms, are you on the right channels? More importantly, are you doing social media marketing for colleges well? Colleges first began to see the benefits of social media marketing a decade ago. But back then,...
Read More
high school student finishing dropped applications
For some institutions, dropped applications represent an opportunity to inflate their student applicant numbers and give the impression of a lower acceptance rate and more exclusivity. It’s a numbers game where incomplete applications make it look as if more students applied than actually did. But if your goal is to have actual enrolled students and...
Read More
social media marketing in action
You’d be hard-pressed to find a college or university anywhere in American that isn’t on social media. They understand that social media are critical components to the vibrant communities they need to build to stay engaged with their varied stakeholders. Students, faculty, staff, alumni and future students are all online. So schools need to be,...
Read More
If you get as many emails as I do in a day, then you know how hard it is for someone to reach you – never mind get a response! And the same goes for your potential students. It’s even more difficult for marketers and sales reps to reach their potential customers amid all the...
Read More
What’s Next in the Facebook Flap? Even with Facebook’s stock price in freefall (the stock price fell 20% in just over two weeks), no one seriously expects that the Cambridge Analytica fiasco will bring down the social media powerhouse. In fact, the lackluster response to the recent #DeleteFacebook campaign on Twitter may demonstrate just how...
Read More
social media for student recruitment
If you hope to recruit that next cohort of college freshman to your online and on-campus programs, get off Facebook!
Read More
1 2 3 7