Category

Search Engine Optimization
Colleges making their fiscal year plans
Okay, so maybe it’s not actually the beginning of the New Year, but if your fiscal year starts July 1, you’re probably making some serious budget and planning resolutions right about now. And if you want to increase enrollments (who doesn’t?), a great place to hit refresh is your website.
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building a perfect website
You only get one chance to make a good first impression. That time-tested bromide is truer than ever, but now it’s gone digital. Your college website is the first impression to the world. Are you doing all you can to make a good one?
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The Importance of Images in Search
When prospective students are interested in a college or online degree program they conduct online searches first. This is why you need to invest in digital marketing efforts like SEO and Paid Search to give your school the best chance to be found in search results. But did you know that, according to Jumpshot, one-third...
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SEO for higher education websites
If your school’s website doesn’t show up in search when high school students start to look for the degrees and programs you offer, something is wrong. Seriously wrong. Effective Search Engine Optimization can fix technical problems, improve visibility in search rankings, increase website traffic, and be the pathway to more student applications and enrollments. But...
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Enrollment and graduation rates continue to decline. Even if your school has a stellar reputation and full applicant pool, you’re likely feeling the pinch of declining enrollment yields amid increased competition. To ensure that your applicants actually become enrollments, you need to continue to do what you already do well: provide great programs that educate...
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Digital Marketing success
If you're choosing between PPC and SEO for your marketing strategy, you're missing the point: YOU NEED BOTH!
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If your students are searching for your programs on their phones, they might be doing it with their voices. Is your content mobile and voice ready?
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SEO done right
Ever wonder how Search Engine Optimization got where it is today? Follow the evolution of SEO to find out how it all began and where it's headed now.
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Search Engine Rannking
You want to land at the top of your prospects' search results, but you aren't. Find out why Google doesn't like you and what you can do to about it.
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Watching YouTube
Learn new ways to build an effective video strategy with YouTube to generate greater leads for your school.
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