Category

Search Engine Optimization
launching a new website
Your website needs to be a living digital document if you want it to be truly effective. It should evolve along with your institution and contain continually relevant content that appeals to your stakeholders. After launching a website, make sure it stays fresh, has a great user experience and search engine optimization—and gets results. If...
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local search engine optimization
Although it’s summertime and hockey season is over, it’s impossible to stop some people from spending time at the rink. Put yourself in the shoes, or skates, of a hockey player who wants to find a local rink with stick practice. You pick up your phone, open the web browser, and type in this: “hockey...
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SEO and the Stock Market comparison
Do you play the stock market? If you invest in a favored company or a 401K, you likely understand a bit about the vagaries of the market. They can be complicated, volatile, frustrating, fruitful. Their peaks and valleys represent a white-knuckled ride that can have a significant impact on your bottom-line finances. A lot like...
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a microsite for edu
Microsites for higher education can serve as good platforms for short-term promotional campaigns (think fundraising and development) or as tools to bring print publications online. They can build out a college within a school or highlight a one-off program or unique educational offering. However, too often they’re brought online without a compelling reason or a...
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School executive using SEO for higher ed website
Google is god. Think about it. It’s omnipotent, immortal and all-knowing. It answers prayers (or at least queries). It knows all your deepest concerns and darkest secrets. It was founded on a principle of “don’t be evil” and, with a vengeful bent, regularly punishes those who don’t follow its rules. But it demands much more...
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websites and backlinks across the country
Before you can decide whether or not backlinks are worth it, you first need to understand what they are and how they have evolved. As the name implies, a backlink occurs when another site links back to your website. They’re like a vote of popularity and respect from other websites and pages and they can...
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designer considering image optimization for website
You bet! If you already understand the importance of search engine optimization for your written content, why would you think your images deserve any less love? Especially on mobile devices, image optimization can make or break your SEO ranking. Here’s how to make sure you do all you can to improve your college’s website rank...
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Google higher ed search feature NYU
In spite of a bit of negative fervor, there is still some good news around Google’s new higher ed search feature if you use digital marketing for higher education.   Seriously.   Claiming that it wants to make choosing the right college easier for students, Google recently rolled out a new feature for college search....
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Colleges making their fiscal year plans
Okay, so maybe it’s not actually the beginning of the New Year, but if your fiscal year starts July 1, you’re probably making some serious budget and planning resolutions right about now. And if you want to increase enrollments (who doesn’t?), a great place to hit refresh is your website.
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building a perfect website
You only get one chance to make a good first impression. That time-tested bromide is truer than ever, but now it’s gone digital. Your college website is the first impression to the world. Are you doing all you can to make a good one?
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