Category

Paid Search
paid search + digital advertising
Are you trying to decide between digital ads and paid search to help boost your enrollments? At ESM, we'll show you how to use both!
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Paid Search Advertising
You understand the importance of keywords in your ad campaigns, but did you know that "negative" keywords can be equally as important. Find out why...
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Changers to Google Search
Google has a new look that could definitely affect where you land when your students search. Are you prepared for ads in the gutter to be gone?
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Benefits of Google Display Network
As a school looking to increase enrollments, your goal is simple: deliver your message to your prospects, wherever they are roaming online.
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Nikki Currier, Effective Student Marketing
Google and Effective Student Marketing joined forces in Chicago this month to present Digital Marketing in Higher Education
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Higher Ed Geeks from Effective Student Marketing
If you're looking to increase your student enrollments, learn how to use paid search with the #HigherEdGeeks at Effective Student Marketing...
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Are you looking for more quality leads? Then download our E-Book: Game of Leads to discover how digital marketing is the answer for you!
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Gred Caldwell Our Very Own YouTube Guru
Search Engine Marketing Specialist Greg Caldwell was front-and-center for the first official YouTube Guru training kickoff held in New York City last.
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A new year means new business goals, marketing plans, and metrics to measure. Is your school ready to kick off 2015 with a bang?
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We know the world of PPC advertising can be confusing, so we’ve created a list of Google AdWords definitions to help you navigate through it!
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