Category

Paid Search
PPC for higher education tips
PPC for higher education has become a standard means to attract and enroll new students. But with the cost of keywords continually escalating, it’s important to get every penny’s worth out of your investment dollars. You need to develop effective PPC tactics and execute a sound strategy, that you will continually optimize for improved results....
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woman opening a LinkedIn InMail
Email campaigns produce some of the best engagement metrics in higher ed marketing. It’s probably no surprise, then, that LinkedIn’s version—InMail—can also yield some pretty impressive results. While sponsored InMail campaigns don’t have the opt-in benefit of email (you can, however, opt out), they can still appear as powerfully personal messages in your prospects’ inbox....
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keyword match for higher education terms
Whether you run SEO and ad campaigns internally or work in partnership with a higher education marketing agency, there are some basics about keywords and keyword match that you’ll want to know. Because even if you think you understand the words and phrases you should target, missteps can cost you money and students. Here’s what...
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Google Quality Score like a Credit Score
Even at the most rudimentary level of personal finance 101, you understand that your credit score directly correlates with how much stuff costs you. In the head-to-head battle of a 400 against an 800 rating, the high number wins every time. And the prize is good ‘ol fashion money—in the form of purchase clout, credit...
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how to run a PPC campaign for higher education
Digital advertising for colleges and universities can seem a wise and affordable component to well-thought-out school branding and marketing. After all, you only pay when prospective students click on your ads. Even if they’re not ready to enroll, their interest suggests they’re further along in the enrollment funnel than people who have seen ads for...
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Analyst looking at Google Adwords
Even if your university hasn’t quite figured out the ins and outs of Google AdWords, you shouldn’t hire an agency until you have a base of knowledge from which to evaluate it. Do you? These are 5 of the basics you need to consider when you’re looking at AdWords Experts, because many of the agencies...
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The goal of any pay-per-click ad is to convince the right student to step just a little closer to your institution. A request for more information. A school tour. An application.
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Big Data for Higher Education
Big Data for Higher Education: Are you using them to their full potential. Marry big and small data and use predictive analytics for more applicants
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paid search + digital advertising
Are you trying to decide between digital ads and paid search to help boost your enrollments? At ESM, we'll show you how to use both!
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Paid Search Advertising
You understand the importance of keywords in your ad campaigns, but did you know that "negative" keywords can be equally as important. Find out why...
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