Category

Paid Search
google search desktop
Have you noticed a change in the search engine results page? We have. That’s because last spring  Google announced they were changing the format and information available in the search results for mobile. In an effort to improve the search results page to help you discover the type of information you need and quickly determine...
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paid media campaigns
Marketing for your school is a lot like recruiting for a job. You’re not just trying to get potential candidates through the door. You want an actual employee—one who is a fit to your mission and your team. Likewise, in higher education marketing, you don’t just want to drive “leads” and “application submits.” You are...
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PPC for higher education tips
PPC for higher education has become a standard means to attract and enroll new students. But with the cost of keywords continually escalating, it’s important to get every penny’s worth out of your investment dollars. You need to develop effective PPC tactics and execute a sound strategy, that you will continually optimize for improved results....
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woman opening a LinkedIn InMail
Email campaigns produce some of the best engagement metrics in higher ed marketing. It’s probably no surprise, then, that LinkedIn’s version—InMail—can also yield some pretty impressive results. While sponsored InMail campaigns don’t have the opt-in benefit of email (you can, however, opt out), they can still appear as powerfully personal messages in your prospects’ inbox....
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keyword match for higher education terms
Whether you run SEO and ad campaigns internally or work in partnership with a higher education marketing agency, there are some basics about keywords and keyword match that you’ll want to know. Because even if you think you understand the words and phrases you should target, missteps can cost you money and students. Here’s what...
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Google Quality Score like a Credit Score
Even at the most rudimentary level of personal finance 101, you understand that your credit score directly correlates with how much stuff costs you. In the head-to-head battle of a 400 against an 800 rating, the high number wins every time. And the prize is good ‘ol fashion money—in the form of purchase clout, credit...
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ppc spend for higher education
Digital advertising for colleges and universities can seem a wise and affordable component to well-thought-out school branding and marketing. After all, you only pay when prospective students click on your ads. Even if they’re not ready to enroll, their interest suggests they’re further along in the enrollment funnel than people who have seen ads for...
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Analyst looking at Google Adwords
Even if your university hasn’t figured out the ins and outs of paid search, you shouldn’t hire a Google AdWords agency until you have a base of knowledge from which to evaluate. Do you? These are five questions you must ask when you consider AdWords (now Ads) experts. You’ll find out many of these so-called...
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The goal of any pay-per-click ad is to convince the right student to step just a little closer to your institution. A request for more information. A school tour. An application.
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Big Data for Higher Education
Big Data for Higher Education: Are you using them to their full potential. Marry big and small data and use predictive analytics for more applicants
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