Category

Digital Marketing Analytics
digital marketing metrics
Whether you pull up your sleeves and dive into Google Analytics, have a handy dashboard that parses data down to their core, or rely fully on an outside agency to interpret data for you, you probably understand one point: data matter. They are the brains of digital marketing and the reason it can be used...
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digital marketing firm examining data analytics
For every campaign we run, there’s a point, actually several points, where we step back and look at the results. We examine the digital analytics to understand whether what we’re doing is achieving the goals we set out to achieve. What’s good about this pause-to-reflect approach is that it ensures that what we do works....
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