By

Linda Emma
student taking pictures for college website
Did you know that adding video to your landing page can increase conversions by 80 percent?1 Video specialists Wyzowl reports that more than 60 percent of businesses have incorporated video as a marketing tool.1 Video is a powerful tool that enables businesses to visually demonstrate products and services. Can this be translated into academia? Absolutely!...
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email marketing
Happy National Email Week! The 2nd week of June marks the celebration of email week and while this celebration often passes by unknown to most, we think it’s a great time to learn about one of the marketers’ most powerful tools in the digital toolbox.
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The Importance of Images in Search
When prospective students are interested in a college or online degree program they conduct online searches first. This is why you need to invest in digital marketing efforts like SEO and Paid Search to give your school the best chance to be found in search results. But did you know that, according to Jumpshot, one-third...
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Building a content marketing strategy
Your school was doing Content Marketing even before there was an Internet. Those brochures, white papers, and press releases? They’re all content. But in today’s digital world, you need to take that great content about your school and what it does and put it where your students and future students are most likely to discover...
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SEO for higher education websites
If your school’s website doesn’t show up in search when high school students start to look for the degrees and programs you offer, something is wrong. Seriously wrong. Effective Search Engine Optimization can fix technical problems, improve visibility in search rankings, increase website traffic, and be the pathway to more student applications and enrollments. But...
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Keith Scheib ESM Digital
  The best part of my job is when I bring new clients onboard to all that ESM Digital has to offer institutions of higher education. We’ve been doing this for more than a decade and we’re experts in higher education marketing. But unlike a lot of my peers in the field, I don’t step...
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ESM Digital at UPCEA Keith Scheib
The HigherEd Geeks are headed to UPCEA. Are you? The annual UPCEA Conference is being held this week from Wednesday to Friday at the Sheraton Grand in Chicago. Come visit ESM Digital at Booth #214! This year is the 102nd Annual conference for the University Professional & Continuing Education Association. UPCEA has a storied history...
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students on Snapchat
Unless you’re completely digital dark, you’ve heard the news: Snapchat went public. And its shares skyrocketed 44% on its first day of trading last week.1 That crazy influx of a few billion dollars doesn’t just matter to Snapchat’s founders and investors. It also matters to your school—especially if you hope to find, attract, and engage...
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Your college has a story to tell. Tell it through video! It’s a visual, busy, moving, audio world! If you aren’t engaging with your students and future students with video, you’re missing out. And so are they. Video allows them to discover all that you offer in a way that feels right and natural to...
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Enrollment and graduation rates continue to decline. Even if your school has a stellar reputation and full applicant pool, you’re likely feeling the pinch of declining enrollment yields amid increased competition. To ensure that your applicants actually become enrollments, you need to continue to do what you already do well: provide great programs that educate...
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