By

Linda Emma
Higher Education Marketing Agency at work
In addition to my role as Content Manager at ESM Digital, I’ve been working part-time at a small New England college for more than a decade. I know the lay of the land in higher education better than most. But when a professor in the college’s Communication Department asked me to speak as a guest...
Read More
college students found through digital marketing for higher ed
Have you hired a marketing agency to help you with student recruitment? If you’ve been down this sometimes bumpy road, please share your experiences. What we hear is that when it comes to boosting enrollment yield through digital marketing, it isn’t enough to hire the best marketers. You need a team that knows marketing, but...
Read More
Analyst looking at Google Adwords
Even if your university hasn’t figured out the ins and outs of paid search, you shouldn’t hire a Google AdWords agency until you have a base of knowledge from which to evaluate. Do you? These are five questions you must ask when you consider AdWords (now Ads) experts. You’ll find out many of these so-called...
Read More
building a perfect website
You only get one chance to make a good first impression. That time-tested bromide is truer than ever, but now it’s gone digital. Your college website is the first impression to the world. Are you doing all you can to make a good one?
Read More
Litmus Live email marketing event in Boston
In the digital marketing industry learning never stops and a true email marketing geek always seeks out the most current best practices, the newest technology and upcoming trends. And a great place to soak all of that in is The Litmus Live Email Marketing Conference, so it was only natural that ESM Digital sent a...
Read More
email marketing from ESM Digital
You’re not the only institution that still buys lists. The College Board sells tens of millions of names to more than a thousand colleges across the country every year.1 At 42 cents per name the practice not only represents huge profits for the nonprofit College Board and ACT testing services; it can cost colleges significantly....
Read More
college student with ice cream cone as example of summer melt
Summer melt is one of the most frustrating phenomena that face colleges in today’s competitive recruitment landscape. You accept students, they submit their deposits and supplemental paperwork—and then they don’t show up. Not at orientation, and not at the start of fall semester. What happened? There are several factors that lead to summer melt, from...
Read More
Your institution has set aside marketing resources to create a solid content base for your website and your social media channels. You have a few videos, some blog posts, maybe even a podcast or two. Not to mention dozens of press releases extolling the virtues of your school. Now it’s time to take that investment...
Read More
college graduates raising their caps
Harvard’s enrollment yield rate for the class of 2021 is 84 percent. What’s yours? If you’re concerned about the decline in enrollment yield over the past few years, you’re certainly not alone. But what can you do about it? Take a different approach.
Read More
The goal of any pay-per-click ad is to convince the right student to step just a little closer to your institution. A request for more information. A school tour. An application.
Read More
1 6 7 8 9 10