By

Linda Emma
social media for student recruitment
If you hope to recruit that next cohort of college freshman to your online and on-campus programs, get off Facebook!
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Are you looking to stay ahead of the curve when it comes to what’s happening in digital design? Explore these top five trends and practices for 2018 and beyond.
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LinkedIn InMail campaigns
It is among the 10 most popular websites and its focus on career networking makes it a winning digital marketing tool if you want to meet its members where they live and breathe. Just the idea of “membership” lends exclusivity and credibility to LinkedIn that is unparalleled on the internet. Particularly, if you offer graduate...
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Want Social Engagement? Just Ask!
If geofencing could improve your enrollment yield, would you climb on board? Finding qualified students to enroll at your institution is a long process that can literally take years. Add to the long enrollment cycle the fierce competition your institution likely faces from other universities and it’s easy to see the uphill battle to improved...
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Facebook CEO Mark Zuckerberg’s recent announcement that the company would put more focus on individual person-to-person interaction and less importance on business page posts in the Facebook news feed has sent social media marketers into a frenzy. Will this be the end of the organic page post?
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Live Tweeting Super Bowl LII
You can’t make this stuff up. Marketers spent 4 million dollars in 2013 for a 30 second ad spot only to have a tiny little tweet from Oreo steal the spotlight. “Power out? No problem. You can still dunk in the dark.” It was retweeted 10,000 times in just an hour. Tide jumped on board...
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diversity on college campuses
Enrollment yield continues its steady decline on college campuses across the country. But the fact that your institution isn’t alone is probably not much of a comfort. Those plummeting admissions numbers represent students and programs and staff. If you don’t want to further fall victim to these troubling trends, it’s time to change what you...
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Online offerings are no longer a nice-to-have part of the college curriculum. Courses and full programs need to be offered online if you expect to remain relevant to learners who increasingly demand options in how, when and where they learn. But how do you make certain that your programs are discovered by the right students...
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digital marketing trends 2018
The more you understand about what’s happening in digital marketing for 2018, the more you can impact what happens at your institution. Want a better applicant pool? Higher enrollment yield? More students who enter your programs, find success and graduate? Then you need to find the most promising prospects. Digital marketing can help you accomplish...
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ESM Digital Marketing Agency
We take fun pretty seriously this time of year, especially at our annual holiday party. Most of the ESM Digital team gathered this week for a great meal with great people. There was music, dancing, lots of laughter, superlative awards for our co-workers and a Yankee Swap.   With the New Year fast approaching, is...
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