By

Linda Emma
Google higher ed search feature NYU
In spite of a bit of negative fervor, there is still some good news around Google’s new higher ed search feature if you use digital marketing for higher education.   Seriously.   Claiming that it wants to make choosing the right college easier for students, Google recently rolled out a new feature for college search....
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Colleges making their fiscal year plans
Okay, so maybe it’s not actually the beginning of the New Year, but if your fiscal year starts July 1, you’re probably making some serious budget and planning resolutions right about now. And if you want to increase enrollments (who doesn’t?), a great place to hit refresh is your website.
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email marketing plans
Email Marketing: 40 Years Young and Still Going Strong! Hard to believe, right? But it’s true! The very first email marketing message was sent in 1978 by Gary Thuerk promoting Digital Equipment Corp. Even way back then, email produced results – it generated $13 million in sales![1] Flash forward a few decades and the ROI...
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student personas for higher education
Whenever I begin a relationship with a potential new client, I always tell them in earnest: no one knows your students as well as you do. On the other hand, by the time I get to the point of speaking to an actual school representative, offering ESM Digital services, I just might. That’s because I’ve...
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social media marketing in action
You’d be hard-pressed to find a college or university anywhere in American that isn’t on social media. They understand that social media are critical components to the vibrant communities they need to build to stay engaged with their varied stakeholders. Students, faculty, staff, alumni and future students are all online. So schools need to be,...
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When you come from a communication background, it’s a bit of a no-brainer to think listening should be at least half of any conversation. As a journalist, I asked questions, listened to the answers and tried to leave myself completely out of the story. Even in relationships, I tend to listen first, share second. We...
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digital marketing account manager
As a Senior Account Manager at ESM Digital, there are some common questions I have been getting from my clients over and over again. So, if these digital marketing thoughts have crossed your mind, you’re not alone!
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social media channels like Facebook
Social Media has become even more ubiquitous than when Facebook went public and Wall St and beyond yammered about it being one of the largest IPOs in Internet history. Now, you can barely log into any media outlet – digital, print, television- without being bombarded with news of the site’s data breach, Mark Zuckerberg’s appearance...
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What’s Next in the Facebook Flap? Even with Facebook’s stock price in freefall (the stock price fell 20% in just over two weeks), no one seriously expects that the Cambridge Analytica fiasco will bring down the social media powerhouse. In fact, the lackluster response to the recent #DeleteFacebook campaign on Twitter may demonstrate just how...
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Facebook Data Breach
Some See New regulations as Imminent Unless you’re been completely offline and out of touch, by now you’ve heard about a pretty devastating data breach that Facebook insists on calling merely a misuse of its platform. Although the Cambridge Analytica story is still unravelling, as more and more of its details emerge it seems a...
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