By

Linda Emma
student researching colleges online
Declining enrollments and a competitive higher ed landscape make attracting students to your institution more of a challenge than ever before. Even online programs, once considered the profit-makers for nonprofit institutions, now face growing competition; community colleges are already seeing declining enrollment for their online offerings. So how do you attract and enroll students before...
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websites and backlinks across the country
Before you can decide whether or not backlinks are worth it, you first need to understand what they are and how they have evolved. As the name implies, a backlink occurs when another site links back to your website. They’re like a vote of popularity and respect from other websites and pages and they can...
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Marketing guy looking at higher ed keywords data
If you use Google Ads to help searching students find your programs, you’ve probably discovered expensive Google keywords for higher education. And it seems those costs only move in one direction: up. Unfortunately, if you want to find today’s students, you do need to be online. And while a great website and an active presence...
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marketing for online programs
How do you market your online programs when there’s so much competition and there are still people unsure of the method? For starters, the days when online courses and programs were suspect of being “less than” are long gone. Today, institutions of all types offer a wide variety of online certificate and degree programs and...
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students using social media platforms
You already have a social media presence, but even if your college is staffed up to handle multiple social media platforms, are you on the right channels? More importantly, are you doing social media marketing for colleges well? Colleges first began to see the benefits of social media marketing a decade ago. But back then,...
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designer considering image optimization for website
You bet! If you already understand the importance of search engine optimization for your written content, why would you think your images deserve any less love? Especially on mobile devices, image optimization can make or break your SEO ranking. Here’s how to make sure you do all you can to improve your college’s website rank...
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high school student finishing dropped applications
For some institutions, dropped applications represent an opportunity to inflate their student applicant numbers and give the impression of a lower acceptance rate and more exclusivity. It’s a numbers game where incomplete applications make it look as if more students applied than actually did. But if your goal is to have actual enrolled students and...
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videos for college marketing
Even more than images, videos resonate with audiences. That’s because even if a picture is worth a thousand words, its value is raised exponentially when you add some eye-catching movement and build a story. The most effective videos tell compelling, relatable stories that connect with your audience to build loyalty and inspire action. But how...
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ppc spend for higher education
Digital advertising for colleges and universities can seem a wise and affordable component to well-thought-out school branding and marketing. After all, you only pay when prospective students click on your ads. Even if they’re not ready to enroll, their interest suggests they’re further along in the enrollment funnel than people who have seen ads for...
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college brand lift
Your college brand isn’t about a single advertising spot or a full-out marketing campaign. It’s bigger than both. Brand goes to the core of who you are; the heart and soul of your entire institution. It’s more important than your majors and programs and geography and even your faculty. Because if potential students cannot connect...
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