By

Linda Emma
a microsite for edu
Microsites for higher education can serve as good platforms for short-term promotional campaigns (think fundraising and development) or as tools to bring print publications online. They can build out a college within a school or highlight a one-off program or unique educational offering. However, too often they’re brought online without a compelling reason or a...
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heatmap for CRO
Conversion Rate Optimization (CRO) is all about inducing potential students to act once they land on your ads, website and collateral pages. It may feel great to get visitors and clicks, but without conversions, those actions are just vanity metrics. If you want actual students, integrate data from heatmaps into your CRO strategy. It will...
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plug-ins for websites
Remember that old adage: you get what you pay for? Well, when it comes to all those easy-to-install website add-ons and plug-ins that are absolutely free, the platitude can be spot-on. Sure, they make it easy to update the look, feel, and usability of your site, but that no-cost cost can come at a price....
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woman following her aspirations
Your students aspire to be great. They aspire to have careers, to have fulfilling lives. Those aspirations are powerful and driven by a multitude of motivators.  Many find motivation in their children, money, stability or any number of the benefits an education can provide, but most have the same aspirational goal – the feeling of...
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college repurposing content for video
Whether you use online marketing as a tool to recruit students or donors, you probably already understand that continuous content is a fundamental component to your digital strategy. So you’ve likely also discovered that quality comes at a cost. It’s a herculean task to churn out videos and whitepapers and press releases and blog posts...
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email marketing
More than 85 percent of us use email. That’s why it remains one of the most effective marketing tools in the digital arsenal. Especially for institutions of higher education, email is an easy means to correspond with current, past, and future students. But bombarding a target audience with emails they don’t want can do more...
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digital marketing team in action
Outsource Your Digital Marketing We hear it all the time. Higher education marketing executives want to think big-picture, invest in strategy, plan for the future—but they’re stuck in the weeds. If you’re content with where you are and what you’re doing, that’s great. But if you want to grow your business and stand out in...
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Digital Design for 2019
Do you have a favorite commercial? Maybe it’s an Apple spot that gave you goosebumps after the logo dropped or maybe it’s one of those commercials with a catchy song that gets stuck in your head for days. There are plenty of ad campaigns that probably hit home with you. Move from TV to digital,...
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2019 marketing trends in digital
2019 Marketing Trends Continued… Last week, I touched upon some marketing trends for the New Year. I noted that content, SEO, and paid media need to work together to achieve your end goals. But here are even more 2019 marketing trends you should be aware of: 6) There’s Something Better than an Imaginary Buyer Persona...
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2019 digital marketing trends
Happy New Year! As you take time to assess your marketing plans for the new year, the one constant you need to accept about digital marketing in 2019 is change. That perfect strategy you had to fire on all pistons in 2018 just doesn’t work when you drive electric. Google is electric—and fast. Its algorithm...
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