By

Linda Emma
college admissions team that works with marketing
If we sent your admissions team 1,000 qualified inquiries next week, would you be ecstatic or horrified? One of the unexpected challenges of marketing in higher education is that there’s sometimes a disconnect between what Admissions wants and what Marketing produces. Or what Marketing expects and what Admissions does. But if you want to increase...
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university brand in marketing
College enrollments have dropped for the seventh consecutive year1 and competition for students across all programs is fierce. So how is your university going to stand out and attract new students? The institutions that have best weathered the storm are those with a passionate belief in their core mission, a university-wide desire to fulfill a...
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incentives for higher ed marketing
You have a prestigious university with a renowned reputation. Even without incentives, students should want to apply and enroll. But the higher education landscape is very competitive. You need a marketing strategy to attract students that highlights how your school is different and better. And in your marketing collateral, you need to use incentives that...
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digital marketing metrics
Whether you pull up your sleeves and dive into Google Analytics, have a handy dashboard that parses data down to their core, or rely fully on an outside agency to interpret data for you, you probably understand one point: data matter. They are the brains of digital marketing and the reason it can be used...
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college social media marketing team
Your school is on social media. Of course it is. But are you using social media strategically? Social media marketing for colleges can have a positive impact on your brand, community and enrollments. If you do it correctly. Audit Your Social Media Marketing Presence Before you can build a comprehensive social media marketing plan, you...
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seo and content strategy
If you’ve ever bought anything on time—car, home, an education—you know that the sticker price you agreed to is never what you wind up paying. Because of compound interest, that 25-year $300,000 condo loan you took out at 5 percent will actually cost you $526,000. Wow! Imagine if you could be on the receiving end...
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What’s Your Reputation? Sure, bad reputations are great fodder for songs like the iconic rock song by Joan Jett, but they’re disastrous to email marketing. A bad email reputation can determine whether or not your emails ever reach the inbox and if your prospective students lay eyes on your message. So, don’t follow Ms. Jett’s...
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person looking at design on a mobile phone
When Google made the switch to mobile-first indexing for new sites in July, it was following through on a policy set in motion back in 2015. Then it was a shift to a mobile-friendly ranking strategy that many called “mobilegeddon.” The approach gave a ranking boost to mobile-friendly pages and set the fear of Google...
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digital marketing firm examining data analytics
For every campaign we run, there’s a point, actually several points, where we step back and look at the results. We examine the digital analytics to understand whether what we’re doing is achieving the goals we set out to achieve. What’s good about this pause-to-reflect approach is that it ensures that what we do works....
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PPC for higher education tips
PPC for higher education has become a standard means to attract and enroll new students. But with the cost of keywords continually escalating, it’s important to get every penny’s worth out of your investment dollars. You need to develop effective PPC tactics and execute a sound strategy, that you will continually optimize for improved results....
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