By

Linda Emma
Email Marketing image
What’s Your Reputation? Sure, bad reputations are great fodder for songs like the iconic rock song by Joan Jett, but they’re disastrous to email marketing. A bad email reputation can determine whether or not your emails ever reach the inbox and if your prospective students lay eyes on your message. So, don’t follow Ms. Jett’s...
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person looking at design on a mobile phone
When Google made the switch to mobile-first indexing for new sites in July, it was following through on a policy set in motion back in 2015. Then it was a shift to a mobile-friendly ranking strategy that many called “mobilegeddon.” The approach gave a ranking boost to mobile-friendly pages and set the fear of Google...
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digital marketing firm examining data analytics
For every campaign we run, there’s a point, actually several points, where we step back and look at the results. We examine the digital analytics to understand whether what we’re doing is achieving the goals we set out to achieve. What’s good about this pause-to-reflect approach is that it ensures that what we do works....
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PPC for higher education tips
PPC for higher education has become a standard means to attract and enroll new students. But with the cost of keywords continually escalating, it’s important to get every penny’s worth out of your investment dollars. You need to develop effective PPC tactics and execute a sound strategy, that you will continually optimize for improved results....
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lead scoring for higher education
Wouldn’t it be great if there were some way to determine whether that prospective student you’ve been courting would actually enroll? A way to weed out the disinterested parties from the blossoms that might truly bloom at your school? There is! When you use lead scoring for higher education, you give the admissions team prospects...
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woman opening a LinkedIn InMail
Email campaigns produce some of the best engagement metrics in higher ed marketing. It’s probably no surprise, then, that LinkedIn’s version—InMail—can also yield some pretty impressive results. While sponsored InMail campaigns don’t have the opt-in benefit of email (you can, however, opt out), they can still appear as powerfully personal messages in your prospects’ inbox....
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launching a new website
Your website needs to be a living digital document if you want it to be truly effective. It should evolve along with your institution and contain continually relevant content that appeals to your stakeholders. After launching a website, make sure it stays fresh, has a great user experience and search engine optimization—and gets results. If...
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one of many CTAs for higher education
  The call-to-action is one of the simplest yet most important components to any higher ed advertising campaign. Whether you create an ad, an eBook or an email outreach, somewhere in your marketing effort, you need to tell the user what you want them to do. That inducement to act is what turns prospects into...
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team looking at digital metrics
From the time you were a kid in high school, you probably understood that popularity contests were never about skill and substance. That’s the way it is with vanity metrics in digital marketing. They’re fluff without merit. They can make you feel good, but they play more to your institutional ego than the actual merits...
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AI from Google and Looker
I’m not sure what’s in your wallet, but when Google announced an all-cash deal to acquire data cloud platform Looker for $2.6 billion in its fourth largest acquisition, it hit home—once again—the massive financial capacity of the search engine giant. And to think that the hefty price tag represents only a bit over 2 percent...
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