By

Linda Emma
college repurposing content for video
Whether you use online marketing as a tool to recruit students or donors, you probably already understand that continuous content is a fundamental component to your digital strategy. So you’ve likely also discovered that quality comes at a cost. It’s a herculean task to churn out videos and whitepapers and press releases and blog posts...
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email marketing
More than 85 percent of us use email. That’s why it remains one of the most effective marketing tools in the digital arsenal. Especially for institutions of higher education, email is an easy means to correspond with current, past, and future students. But bombarding a target audience with emails they don’t want can do more...
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digital marketing team in action
Outsource Your Digital Marketing We hear it all the time. Higher education marketing executives want to think big-picture, invest in strategy, plan for the future—but they’re stuck in the weeds. If you’re content with where you are and what you’re doing, that’s great. But if you want to grow your business and stand out in...
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Digital Design for 2019
Do you have a favorite commercial? Maybe it’s an Apple spot that gave you goosebumps after the logo dropped or maybe it’s one of those commercials with a catchy song that gets stuck in your head for days. There are plenty of ad campaigns that probably hit home with you. Move from TV to digital,...
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2019 marketing trends in digital
2019 Marketing Trends Continued… Last week, I touched upon some marketing trends for the New Year. I noted that content, SEO, and paid media need to work together to achieve your end goals. But here are even more 2019 marketing trends you should be aware of: 6) There’s Something Better than an Imaginary Buyer Persona...
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2019 digital marketing trends
Happy New Year! As you take time to assess your marketing plans for the new year, the one constant you need to accept about digital marketing in 2019 is change. That perfect strategy you had to fire on all pistons in 2018 just doesn’t work when you drive electric. Google is electric—and fast. Its algorithm...
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keyword match for higher education terms
Whether you run SEO and ad campaigns internally or work in partnership with a higher education marketing agency, there are some basics about keywords and keyword match that you’ll want to know. Because even if you think you understand the words and phrases you should target, missteps can cost you money and students. Here’s what...
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School executive using SEO for higher ed website
Google is god. Think about it. It’s omnipotent, immortal and all-knowing. It answers prayers (or at least queries). It knows all your deepest concerns and darkest secrets. It was founded on a principle of “don’t be evil” and, with a vengeful bent, regularly punishes those who don’t follow its rules. But it demands much more...
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Google Quality Score like a Credit Score
Even at the most rudimentary level of personal finance 101, you understand that your credit score directly correlates with how much stuff costs you. In the head-to-head battle of a 400 against an 800 rating, the high number wins every time. And the prize is good ‘ol fashion money—in the form of purchase clout, credit...
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student researching colleges online
Declining enrollments and a competitive higher ed landscape make attracting students to your institution more of a challenge than ever before. Even online programs, once considered the profit-makers for nonprofit institutions, now face growing competition; community colleges are already seeing declining enrollment for their online offerings. So how do you attract and enroll students before...
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