It’s back-to-school season! If you’re involved in higher education marketing, you already know it’s a great time to leverage your social media channels to engage with new and returning students. But before you flood their Facebook and Instagram feeds or tweet reminders to them through Twitter, build a social media strategy that can help you build real relationships. Turn your social media platforms into a welcoming space for returning, new, and prospective students. Here are five social media ideas for back-to-school season:
1) Create a Welcome Back Event Page
Do you hold some kind of “welcome back” event for your students? It could be as simple as a “First Day of Class” event reminder. Create a Facebook event and encourage students to RSVP via social media. It’s a great way to jumpstart the year and spark some engagement. Even if your students learn online, you welcome them to their virtual campus.
2) Share Photos From the First Day of Class
Head into each classroom and snap some photos of your campus on the first day of classes this fall. Your students will love to see their photos on Facebook and Instagram and potential students will get a glimpse of campus life. Encourage students to share their own photos with you using appropriate hashtags and see how many retweets, regrams and shares you can inspire.
3) Post Encouraging Status Updates and Open-Ended Questions
Starting school can be daunting for many students. Post encouraging messages and share important information that they may need through social media updates. Open-ended questions like “How is the first week of class going for everyone?” or “What was your favorite part of school this week?” will get your fans talking –to you and each other!
4) Encourage Returning Students and Graduates to Join the Conversation
Your returning students and recent graduates may feel left out of all the back-to-school buzz. Get them to engage by posting questions and updates that ask for them to share their experiences and advice with new students. It can help present, past and future students form new friendships and build a stronger community.
5) Tell New Students About Your Social Media Sites
As a new batch of students begins classes this fall, be sure to remind them about your school’s social media sites. They may not realize that you have Facebook, Instagram, Twitter and even Snapchat. Do you? Let them know where to find you and how to engage.
If you’d like to learn more on how to use social media ideas to build some buzz around back-to-school and improve your student marketing, contact the experts at ESM Digital today.