ESM Digital's Higher Ed Marketing Blog

4 Reasons You Need Custom Content

No one knows your school and all its great programs as well as you do. That’s why you should produce and publish custom content. Show your graduates, students and future students just who you are and what you stand for! Here are 4 reasons to start creating custom content right now:

Be your authentic self.

Custom content allows you to tell your story and show how you’re different from and better than the competition. Students will be more loyal to your school when they know and believe the story you’re telling. Custom content solidifies your school brand, encourages a lasting connection with your students and graduates, and paints a picture of authenticity for future students. A study done by GfK Roper Public Affairs & Corporate Communications found that more than 60 percent of consumers feel better about a company that delivers custom content. If you want your students and graduates to feel good about your school, start with custom content.

You’re an educator, so educate.

Your custom content can teach your students and future students about your programs, and also all about the careers they might pursue with the career training you’ll provide. You can offer tips about studying or how to ace a job interview. You can discuss trends in an industry or what the job market might be like in a particular field. Give your readers something they can use and they’ll come back time and again, looking for more. According to the Custom Content Council, 90 percent of consumers find custom content useful.  Would your students and graduates agree that yours is?

Engage with students, graduates and prospects.

The same Custom Content Council survey found that more than three-quarters of consumers believe that organizations that provide custom content are interested in building good relationships with them. When you share your custom content across media, you get more hits, shares and likes. You’re talking with your students and future students, notat them, and that conversation builds good will that could snowball into good relationships.

Stay evergreen.

The great thing about the custom content you create today is that it can stay alive on the internet for years to come. Create high quality, custom content that is fully relevant to your readers and uniquely representative of your school and your content can provide you with a return on your investment far into the future.

At Effective Student Marketing, we create custom content like ENews articles, blog posts and infographics that tell the unique story of our clients. If you’d like to learn more, give us a call at 800-313-3510 or request a free consultation now.